For one, she founded a wellness lifestyle brand, including her own skin-care line (NBD). Oh, and she always looks absolutely stunning on the red carpet. Academy Award-winning actress Gwyneth Paltrow seems to know a thing or two about beauty. So here are five hair and makeup tips we've picked up over the years from the Goop founder herself. 

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Adopt the Mantra "Less Is More"

GP’s go-to au naturel look isn’t as simple as it seems. Sure, she loves a pared-down lip, simple black eyeliner and a fresh face, but she also exfoliates every day and makes sure her skin is flawless from the inside out. Have you heard of her supplement line and clean-eating cookbooks?

Hold Onto Your Shine

Instead of trying to make herself matte, Paltrow often prefers a soft, illuminated glow that leaves her face looking dewy, not oily. This youthful look can be achieved by adding a few drops of facial oil to your foundation before applying.

Pair Bold Makeup with Pin-Straight Hair

It’s all about balance, people. A bright red lip and black eyeliner deserve the spotlight, so let them stand out against a simple middle part and stick-straight locks.

Brush Shadow Below the Eyes for the Ultimate Smoky Look

Smoky eyes aren’t necessarily anything new, but Paltrow’s approach just might take yours up a notch. Just sweep a bit of charcoal shadow on your upper lid, then—this is the trick—underneath your bottom lashes. It’s a soft yet dramatic way to do a nighttime look you’ll never tire of.

Use Cheek Tint for a Natural Flush

Paltrow’s secret weapon? A rose-colored tinted cheek balm from Tata Harper, according to an interview with Into the Gloss. Just dab on bit on cheeks and lips for a healthy sheen that won’t turn cakey or papery by the end of the night.

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