The transformative face cream that sells every 20 seconds — plus 8 more bestsellers to try this month
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We love peeking in other people’s carts to see what they’re buying (it makes grocery store runs so much more fun) — but what about what people are adding to their carts online?
We did the digging and found out — because best-selling products that also have the reviews to back them up tend to be really, really good.
We teamed up with the TODAY Show to bring you all of the double-threat products that are flying off of shelves right now, and you’ll want to ready your wallets. From a transformative face cream with over 5,000 5-star reviews that sells every 20 seconds to a smartphone sanitizer that zaps the germs on your touchscreen with UV light, here are the products people are loving right now.
First Aid Beauty Ultra Repair Cream Intense Hydration
This cult-favorite cream is fast-absorbing, rich, and provides instant and long-term hydration for dry, distressed skin and eczema. With over 5,000 5-star reviews, customers love it so much that it sells every 20 seconds. Formulated with Colloidal Oatmeal, the only FDA-approved, over the counter ingredient to relieve symptoms of eczema, it helps to relieve itching and minor irritation. Plus, it’s clinically proven to transform, with an immediate improvement in skin hydration of 169 percent. And if all that isn’t reason enough to love it, 10 percent of your purchase will be donated toward student debt relief.
Shop it: First Aid Beauty Ultra Repair Cream Intense Hydration, $42, sephora.com
Anastasia Beverly Hills Brow Wiz
From the self-made billionaire that Amal Clooney, Jennifer Lopez, Michelle Obama, Oprah Winfrey, Jennifer Lopez, Kendall Jenner, and all of the Kardashians trust with their brows, this best-selling product started a brow revolution. With an ultra-fine, retractable tip, the pencil creates hairlike strokes to easily fill in sparse or over-plucked brows.
Shop it: Anastasia Beverly Hills Brow Wiz, $23, sephora.com
Alleyoop Multi-Tasker 4-in-1 Makeup Brush
This makeup brush with perfect reviews keeps selling out. Last week, the brand announced a restock of the sold-out product to a waitlist of over 8,000 people, and it sold out again within 15 minutes. The compact brush is easier than digging through your bag for the right brush and has four essential makeup brushes in one easy tool. It features a sponge for concealer, a blush and bronzer brush, an angled brow brush, and an eyeshadow brush, all made of premium synthetic fibers.
Shop it: Alleyoop Multi-Tasker 4-in-1 Makeup Brush, $24, alleyoop.com
Asgard Women's Ankle Rain Boots Waterproof Chelsea Boots
With over 3,600 near-perfect reviews, these adorable rain boots are Amazon’s #1 best-selling boot. Don’t let April showers ruin your outfit — these are available in 13 colors and won’t break the bank for a seasonal upgrade.
Shop it: Asgard Women's Ankle Rain Boots Waterproof Chelsea Boots, starting at $15, amazon.com
Lively No-Wire Strapless Bra
This bra launched with a 1,000-person waitlist and has sold out over five times since its launch in May 2018. Impressively comfortable, supportive, and stylish, the bra is lightly lined and can be bent and rolled while still maintaining its shape.
Shop it: Lively No-Wire Strapless Bra, $35, wearelively.com
Robert Matthew Brilliance High Waist Mid-Thigh Shapewear
This Amazon best-seller sold out in 24 hours when featured on the Steals & Deals section. The design tightens and flattens the tummy, offers mid-thigh support, and tightens and tones the bottom. Plus, it features light boning and back support to avoid the need to constantly re-adjust.
Shop it: Robert Matthew Brilliance High Waist Mid-Thigh Shapewear, $20, amazon.com
Wayfair Clair Southwestern Gray Area Rug
With over 32,600 reviews and an average of 4.8 out of 5 stars, you know this rug is something special. Made from a polypropylene weave, this rug can stand up to any mess-prone, high foot traffic areas of your home.
Shop it: Wayfair Clair Southwestern Gray Area Rug, from $22, wayfair.com
PhoneSoap Smartphone Sanitizer
Phones can have more germs than the average toilet seat. Sanitize that breeding ground for bacteria that you’re glued to, without the risk of damaging it. This device uses ultra-violet lights to do the dirty work and even has built-in acoustic amplifiers so you can keep listening to music or use your phone's alarm while it's getting its spa treatment.
Shop it: PhoneSoap Smartphone Sanitizer, $80, uncommongoods.com
Soggy Doggy Super Shammy
With perfect 5-star reviews across the board, this microfiber towel prevents wet dog messes before they happen. It’s made from millions of textured, ultra-fine strands woven together that hold up to seven times their weight in water and dries quickly to avoid wet dog smell.
Shop it: Soggy Doggy Super Shammy, $22, thegrommet.com
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