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Bethenny Frankel sings the praises of these 5 drugstore beauty buys — and they're all under $20
Bethenny Frankel is the definition of a multihyphenate: She's the CEO and founder of Skinnygirl, a former Real Housewife, an author, an investor, a philanthropist and a mom. But in the last couple of years, the entrepreneur has also become a TikTok beauty influencer.
The 53-year-old has been using her account to get candid about the litany of products she tries, both hits and misses, with plenty of tips sprinkled in between. But she's not just talking about high-end stuff — she often shares her favorite drugstore beauty finds. One of her most-viewed TikTok videos (it has 15.3 million views!) is of her testing a Neutrogena foundation that she says is better than Armani and Dior. Of course, we love any time we can find an option that competes with or beats luxury brands. Keep scrolling to see some of the drugstore products Frankel says are worth your while.
This is the foundation Frankel tests and loves compared with the pricey high-end brands.
Neutrogena's Healthy Skin liquid foundation offers light but buildable coverage, and it has SPF 20 baked right in. It retails at CVS and Target for around $19, but you can get it at Amazon for several bucks less. (Note that you'll likely find a wider range of shades in person, though.)
"It literally melts into your skin, and you have an SPF 20 for the summer," Frankel says on TikTok. "Neutrogena is coming in so hot, and this is officially my favorite foundation. Period. Full stop."
Frankel has shared that she's in her "lavender purple beauty era" when it comes to makeup, wearing lavender lip gloss and blush drops. However, underneath it all, she was wearing L'Oreal's Lumi Glotion. "I've decided Lumi Glotion is a great foundation solution," she says, holding up a large bottle of the stuff. And she's not the only celeb fan — Martha Stewart also raves about it.
Lumi Glotion is a liquid face and body highlighter you can wear on its own, under foundation, mixed into foundation or over a few areas for a more luminous effect. Get it in five shades at Amazon.
Need to fix a makeup mistake like smudged lip liner or messy mascara? This stick can help, Frankel says. It contains a makeup-removing gel that easily glides on — you don't even have to wipe it off.
"There's never been a more critical makeup product than this Neutrogena eraser," Frankel says in a video showing how it works. "It's magic. There's never been a greater product. Why is this not talked about more?"
Frankel calls this her "rich bitch concealer" and says it's better than a more expensive brand she was previously using (but wouldn't name).
The concealer comes in 25 shades and offers a matte, full-coverage finish for up to 24 hours. Its non-greasy formula is waterproof, so it aims to offer some serious staying power, and Frankel says it doesn't crease.
This hair mask gets an unequivocal thumbs-up from Frankel. "It's excellent," she says during a travel video. "It's good for like when you really wanna deep condition your hair and just make it soft."
The mask contains coconut oil, vitamin E, biotin and collagen to nourish hair, seal in hydration, control frizz and help make hair shiny. It comes in a single-use pouch, so it's good for travel, but if you want to use it multiple times, Frankel advises bringing a zip-top bag because the pouch isn't resealable.
The reviews quoted above reflect the most recent versions at the time of publication.
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