Beyoncé Asserts Blue Ivy Carter Is a ‘Cultural Icon’ in Trademark Battle, Which She Is
Beyoncé is legally arguing that her seven-year-old daughter Blue Ivy Carter is a "cultural icon," The Blast is reporting, in a trademark battle against a wedding planner over the name "Blue Ivy." Bey isn't wrong; Blue is.
The Blast obtained court documents from the singer's case against wedding planner Wendy Morales. This legal fight has been going on for years, the outlet pointed out, and the two parties are set to go to trial over it. Beyoncé is seeking the trademark for Blue Ivy Carter, while Morales is arguing that would harm her Blue Ivy wedding planning business that she has had for years, that consumers will mistake her business and Blue Ivy Carter.
Bey wrote that Morales' claim “that consumers are likely to be confused between a boutique wedding event planning business and Blue Ivy Carter, the daughter of two of the most famous performers in the world, is frivolous and should be refused in its entirety.”
Particularly in the case of the trademark Beyoncé is seeking, Blue Ivy Carter, “the presence of the word 'CARTER' ties the commercial impression of BGK’s Mark to the celebrity Blue Ivy Carter rather than Opposer’s regional event planning business,” Beyoncé argued.
Beyoncé's claim that Blue is a "cultural icon" comes after Blue earned her first Billboard 100 placement for "Brown Skin Girl," which she sang with her mother on Beyoncé's The Lion King: The Gift album. Blue also attended The Lion King premiere with her mom and appeared in the music video for Beyoncé's original song in the film, "Spirit."
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