Beyoncé Reveals Her Cécred ‘Wash Day Ritual’ and Hair Care Routine for Treating Her ’25 Years of Blond on Natural Hair’
Beyoncé took to Instagram on Monday to share her Cécred “wash day ritual.” The singer launched her hair care line in February with help from vice chairwoman — and Beyoncé’s mother — Tina Knowles.
“It has been such a special experience seeing all of your #cecredwashday rituals all over my timeline.…I just had to join in with something I had in the archives,” Beyoncé captioned the Instagram video.
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Cécred’s Foundation Collection includes hydrating shampoo, hair oil and a deep conditioner, among other products.
“Being disruptive and challenging everything people feel should be the process has always been exciting to me. My hair and music seemed to do that a lot over the years,” the singer continued.
Throughout her decades-long career, Beyoncé has experimented with a plethora of hairstyles, recently debuting her platinum blond tresses at the Los Angeles premiere of “Renaissance: A Film by Beyoncé” in November.
“Maintaining 25 years of blond on natural hair through all the experimenting I do has played a huge part in developing @cecred’s products,” Beyoncé concluded. “It’s the hardest to keep color-treated hair healthy and strong, but @cecred is here. All quality, with NO shortcuts. Congratulations to the entire Cécred team for contributing to developing award-winning products. Happy #cecredwashday! You are Cécred.”
Beyoncé Celebrates CéCRED with a Party in Los Angeles
While Cécred marks her first hair care venture, Beyoncé is no stranger to the beauty space. In 2008, the artist served as a brand ambassador for L’Oréal Paris and in 2010, she released her first fragrance, Heat. Late last year, Beyoncé debuted another eau de parfum, Cé Noir.
Launch Gallery: Beyoncé Celebrates CéCRED with a Party in Los Angeles
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