Blackpink’s Jennie Closes Out Calvin Klein Underwear’s Spring 2024 Campaign
Jennie of the K-pop supergroup Blackpink fronts Calvin Klein’s final spring 2024 campaign, the brand revealed on Tuesday. In new black-and-white imagery, the singer poses for photographer Mert Alas.
“The campaign magnifies Jennie’s playful confidence and infuses Calvin Klein’s emblematic Underwear and Jeans with her distinctive pop energy, elevating each style to icon status,” the brand said in a statement.
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Jennie debuts two new styles of Calvin Klein underwear. The Intense Power collection updates classic silhouettes with a bold iteration of the Calvin Klein logo, while the Minimalist range is designed for “expressive, seductive comfort.”
Jennie’s campaign will roll out on Calvin Klein’s social channels throughout the week and appear on billboards worldwide.
Blackpink’s Jennie Models in New Calvin Klein Spring 2024 Underwear & Jeans Campaign [PHOTOS]
The K-pop star was first revealed as a Calvin Klein spokesmodel in 2021, and last spring, she collaborated with the company on a capsule collection of underwear and apparel.
Stars including BTS’ Jung Kook, actress Camila Morrone and Jeremy Allen White have posed for Calvin Klein’s spring 2024 campaign, with the latter generating $12.7 in media exposure for the brand within just 48 hours.
Jennie serves as a house ambassador for Chanel, having fronted ads for the French label’s clothing, jewelry and handbags. She’s also appeared in campaigns for Jacquemus and the South Korean luxury beauty brand Hera.
Launch Gallery: Celebrities in Calvin Klein Ad Campaigns Through the Years, Photos
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