Blue Cast: Stella Blu’s Marco Stefanelli on How Cooltrans Curbs Printings’ Denim Limitations

In the quest to reduce the impact of denim and create new looks, the industry has experimented with alternative coloring methods. But earlier efforts to use sublimation or rotary printing had their limitations.

As Marco Stefanelli, director of marketing and business development at Stella Blu, explained during Carved in Blue’s latest episode of Blue Cast, sublimation was only possible with synthetic fabrics. In comparison, the mill has been using NTX’s Cooltrans technology, which has enabled printing to extend to natural fibers including TENCEL?.

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This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL? Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.