Bottega Veneta Enters China’s Qixi War With WeChat Mini-program Pop-up
IN THE NAME OF LOVE: Bottega Veneta, which has gone dark across most social media platforms, is launching a WeChat mini-program pop-up store for Qixi, China’s very own traditional Valentine’s Day, which will land on Aug. 14.
While Qixi has been a hot battleground among brands for many years, this is Bottega Veneta creative director Daniel Lee’s first Qixi initiative.
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The WeChat store features a landing page with an animation of the Bottega Veneta logo in fuchsia being inflated. It follows the same concept of the brand’s Beijing Sanlitun pop-up “The Inflatable Store,” which was opened last week, and featured triangle balloons and silver display counters pumped with air.
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The WeChat store saw the brand’s global debut of the mini Jodie shearling bag, which comes in teddy, lollipop and mystic colorways. The pop-up also offers a range of women’s handbags and shoes.
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