Brooklinen Just Opened Its First-Ever Permanent Store in Brooklyn
Your favorite internet-only bedding brand just went IRL. That's right—Brooklinen has opened its first-ever permanent retail location in New York just a little more than a year after the success of the brand's SoHo pop-up, which launched back in November 2018. The store is located in Brooklyn's Williamsburg neighborhood, which the brand's founders felt was a perfect fit.
"As a Brooklyn-born and based brand, the borough was a natural choice for our first permanent location," CEO and co-founder Rich Fulop said in a statement. "Our first-ever subway ad campaign was at the Bedford L stop in Williamsburg, a large portion of our team is based in Brooklyn, and a great deal of our customers are too. When discussing where to put down roots in this way, we immediately knew we wanted to be close to our customers. It’s good to be home!"
Not only will Brooklinen's new store give customers more context into the brand's ever-expanding inventory of products, it will also serve as a "hub for community events" and a space to showcase Brooklinen's partnerships, according to CCO and co-founder Vicki Funlop. But most important, the store is a physical expression of Brooklinen's overall goal: To keep people comfortable. As such, in the shop you'll be greeted by cozy bed vignettes, informative product displays to help you choose the best sheets (and duvet inserts, pillows, towels, and more!) for you, candles for setting the mood, and, of course, the brand's loungewear collection to help you enjoy it all in comfort-forward style.
You can visit Brooklinen's new store at 127 Kent Avenue in Brooklyn. The shop will be open Mondays through Fridays from 11AM to 8PM, and from 10AM to 9pm on weekends.
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