Burger King Launches New Wraps in 3 Delicious Flavors
Burger King is setting its sights on a new menu item—and hoping to fill a void in the fast food market in the process.
On Monday, August 7, the burger chain entered what’s being dubbed as the “wrap games,” a continuation of the “chicken wars” between some of the most popular fast food franchises who have been competing to unveil the most superior chicken sandwich.
The new lineup of BK? Royal Crispy Wraps puts a “snack-sized” spin on the chain’s BK? Royal Crispy Chicken sandwich.
“At Burger King, we’re no strangers to innovation when it comes to chicken. We first introduced the BK? Royal Crispy Chicken sandwich last August, and our Guests have loved it so much that we’ve turned it into a snack-sized wrap version,” announced Pat O’Toole, Chief Marketing Officer, Burger King North America.
Burger King press release
The latest chicken-based innovation will be available in three mouthwatering flavors: Classic, Spicy, and Honey Mustard.
The snack wraps—which will retail for $2.99 each—include crispy white meat chicken, juicy tomato, crisp lettuce, and one of three flavors, all wrapped up in a soft tortilla.
You can get your hands on them for a limited time only at participating restaurants starting August 14.
Related: How to Score Free Fries From Burger King for the Rest of 2023
While this is an exciting menu addition for Burger King, it’s also firing shots directly at McDonald’s, which previously discontinued its popular snack wraps in 2016, ignoring customers' vocal pleas to add them back to menus. Business Insider confirmed that the company seemingly has no plans to revive them, as they were too complicated to make, a pain for restaurants, and didn’t sell as well as anticipated.
Instagram food blogger Markie_Devo shared the news with his followers, with many comments sharing a similar sentiment: “Everybody doing a snack wrap but MCDONALDS ????????” and “they’re trying to pick up mcd’s slack lol.”
Others had no issues jumping ship, stating, “If McD’s isn’t giving me what I need, I’ll be a traitor and eat BK wraps and Taco Bell crispy chicken tacos IM NOT ABOVE IT!!!! ??” as another remained optimistic, adding, “Love a good wrap !!!”
One user shared their displeasure by simply stating that there was “no ranch” on the menu.
However, those who do want the ranch flavor to permeate their taste buds can find their dream snack wrap on Wendy’s menu, as the chain previously unveiled the Grilled Chicken Ranch Wrap as part of their spring menu, complete with diced grilled chicken, shredded cheddar cheese, fresh romaine lettuce and a creamy ranch sauce.
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