Calvin Klein Fragrances Tap Idris, Sabrina Elba for Eternity Aromatic Essence Campaign
Calvin Klein Fragrances has two new faces for its Eternity Aromatic Essence campaign.
The Coty Inc.-licensed brand has named Idris and Sabrina Elba faces of Eternity Aromatic Essence fragrances, timed to the unveiling of two launches for men and women.
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“Idris and I are passionate about the beauty and wellness industries and creating inclusive work that makes us feel beautiful in our skin, in an industry where our needs can often feel underserved,” said Sabrina Elba in an email. “Calvin Klein is an iconic brand that has always encouraged freedom and self-expression. We loved creating these images with the team and partnering with Calvin Klein on the Eternity campaign.”
The two have been busy, having recently launched a new Okra Face Serum for their beauty brand, S’Able Labs. They still found the time to pose for the campaign, which was shot by Mert Alas.
“The fragrance and campaign showcase the power of authentic love told through expressions of intimacy. We are confident that Eternity Aromatic Essence Fragrances will build the Eternity legacy of timeless love and continue to resonate with both men and women across the world,” said Javier Zotes Ciancas, global senior vice president for Calvin Klein Fragrances at Coty Inc.
“The Eternity campaigns are some of Calvin Klein’s most recognizable, and have been impacting culture for decades. We’re thrilled to expand Idris’s brand ambassadorship through this fragrance launch and welcome his wife Sabrina into the Calvin Klein family,” added Jonathan Bottomley, Calvin Klein’s chief marketing officer. “We expect that their authentic connection will have a strong impact on consumers around the world, and further introduce people to the full Calvin Klein lifestyle.”
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