Chemena Kamali's Debut Collection Shows She Understands the Chloé Woman
Chemena Kamali understands the Chloé customer.
That could, of course, be due to her years spent working at the house under various creative directors, including Phoebe Philo, Hannah MacGibbon and Clare Waight Keller. But beyond her professional ties to the brand, the German designer has a personal connection to Chloé, and has put in the research to understand the spirit of the modern Chloé woman.
For her highly-anticipated Fall 2024 debut, Kamali builds on the brand's well established bohemian aesthetic. Lace and ruffles appear to be the main expression of this, as seen in the maxi overlays, catsuits, silk organza blouses and caped minis. She also plays freely with fringe, incorporating it into leather jackets and Western-inspired pants. There are also many references to previous creative directors, especially in the 1970s Karl Lagerfeld-era fluid silhouettes and MacGibbon's overt playfulness.
"When I had those first conversations with Chloé and with Richemont [the owner of the house] about what I wanted to do, I always said, 'I really would like to bring back these feelings that I had when I fell in love with the house in the first place,'" Kamali told Vogue's Mark Holgate in a recent interview. "I strongly believe that there are a lot of women out there, worldwide, who have this longing, who remember those days and want to feel it again, because Chloé really is an emotional brand."
As a brand known for its accessories, the Fall 2024 collection is also full of standouts — oversized totes, metal logo belts, snake-motif necklaces or Philo-era bracelet brags.
See all the looks from Chloé's Fall 2024 collection below.
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
Chloé Fall 2024. Photo: Launchmetrics Spotlight
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