Chipotle's 'extra' new clothing line gets its unique color from avocado pits

The guacamole at Chipotle isn’t the only thing that’s extra after the fast-casual Mexican chain released a line of apparel under Chipotle Goods with a limited edition collection using natural avocado dye.

The restaurant chain shared the news of the launch on Monday with a video detailing how they decided to use the leftover pits of the countless avocados in its famous guacamole.

“For the Chipotle Goods collection, we wanted to take a different approach to merch that aligned with our real food and company mission. We wanted to take the same care, respect and big picture thinking we apply to the food we make to the apparel as well,” a spokesperson for the brand tells Yahoo Life. “The avocado dye collection was born out of our commitment to keeping half of all the waste we produce as a company out of landfills by the end of this year. In order to achieve that goal, we knew we were going to have to get creative.”

Chipotle further explains, “We purchase more avocados than any other restaurant in America, which means we produce more avocado pits than any other restaurant.” Luckily, the team was able to figure out how to use the upcycled pits to create some cute clothes.

The brand’s video details the process of collecting, soaking and simmering the pits to turn them into a clothing dye, which comes out to be a light pink shade.

“We collected, soaked, simmered them. Then turned that into a beautiful clothing dye,” the video explains. “We used that dye to create our first-ever, limited edition upcycled avocado line. It’s pretty extra.”

The natural avocado dye collection includes a T-shirt, sweatshirt and reusable cloth bag already selling out on the e-commerce site, while Chipotle Goods encompasses a larger collection of denim jackets, socks, leggings, slides and more.

Chipotle also shares that all profits from the collection will go toward supporting organizations that are focused on making fashion or farming more sustainable.

“The Chipotle Goods apparel line is intended to be an ongoing brand offering. We piloted the avo dye program with the four restaurants closest to our dye partner in Gap, Pennsylvania,” the spokesperson continues. “We will continue to explore innovative new ways to divert waste and create apparel that reflect our sustainable values.”

Read more from Yahoo Lifestyle:

• Chipotle, McDonald’s and Starbucks share coronavirus protocol to protect employees, customers

• Chipotle employee fired after allegedly slapping co-worker in 'play' fight

• Man claims he damaged his tooth on a metal nail inside his Chipotle burrito

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