Christina Applegate Fiercely Defends SKIMS Ads Featuring a Disabled Model
The actress is all for inclusive fashion.
Christina Applegate is not about to let the haters ruin an incredibly inclusive and necessary fashion-forward moment for the sake of drawing clicks.
On Thursday, March 23, the 51-year-old actress took to social media to call out conservative commentator Candace Owens for comments she made weeks ago during her talk show mocking the SKIMS Adaptive Shapewear ad campaign from 2022, calling the photo shoot "ridiculous."
Applegate, who was diagnosed with multiple sclerosis (MS) in 2021, tweeted this in response to the statements: "Going to try and sleep but my rage is keeping me awake. Candace Owens, do you know when you have seen pictures of me how f--king hard it was to get my clothes on? A team has to help me!!!"
She continued, "So I’m excited for accessibility clothing for me and my community.Hope u wake"
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About a half-hour later, the actress followed up, "I thought my last tweet was enough. But then my heart said something else. No rage. If Candace wants to get on the phone with me to be educated on being disabled. I will not come with anger. I will come with love. Because she needs to hear that. I pray for her tonight.sincerely"
The Dead to Me actress also thanked the Kim Kardashian-owned brand and other companies who she said, "see we need help."
During the segment, Owens said the brand was taking "inclusivity" too far, "I really don't get it, and if I am wrong, educate me," Owens added, showing a photo that was used during the May 2022 SKIMS campaign.
"I don't know why this needs to be done," she added. "I'm just getting tired of this all-inclusivity thing. It seems ridiculous."
Model Haleigh Rosa, who uses a wheelchair and was featured in the SKIMS campaign Owens referenced, later responded to the commentator's remarks in a now-viral TikTok.
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"We both studied journalism, but since only one of us seems to have finished our degree, I'm happy to educate you," Rosa said. "This isn't the first nor the last campaign you will see with a wheelchair. We're not only in adaptive campaigns, we're everywhere."
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It's worth noting, Owens addressed her comments calling the SKIMS ads a "DEI Initiative" on her Youtube channel March 22.
While she didn't offer an apology she did say, "Sometimes a rare thing happens when you end up in hot water in a situation that you really didn't give much thought to when you were offering a comment on it" before adamantly telling viewers that her previous statements do not make her "ableist" because she is known for critiquing ad campaigns where you can "no longer see the product."
SKIMS clearly remains unbothered by Owens statements, and continues to advertise new additions to its adaptive shapewear collection with models who use wheelchairs and prosthetics, most recently as earlier this month.
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