Ciara Teams With Bebe on Capsule Collection for Fall ’24
Ciara, the singer/songwriter, entrepreneur and philanthropist, is creating a capsule collection for contemporary brand Bebe for fall 2024.
Ciara will serve as creative director of the Bebe x Ciara collection, which combines her tomboy-chic style with Bebe’s sexy and glamorous looks.
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Ciara will be the face of the campaign, which will launch throughout the U.S. on social, out-of-home and in print. The collection will have deliveries for both fall and holiday and will expand across all Bebe’s key categories including dresses, denim, sportswear and accessories (hats, handbags, footwear and eyewear).
While the Bebe x Ciara capsule is still being finalized, it is expected to retail between $89 and $250 and will include a range of fashion and occasion evening dresses, denim and denim apparel, jumpsuits, knitwear, enhanced tailored, outerwear, activewear and accessories.
“Growing up, the Bebe brand was iconic,” said the 38-year-old Ciara. “My vision as creative director is to mix my own personal style elements of girl-next-door with tomboy, glam and edge with a nod to the ’90s. I want this collection to allow women to style it their way and feel confident on their terms.”
Bebe is known for its bold, sophisticated style and is designed for the woman who wants to make a statement. The Bebe customer seeks that pop of edge and glamour in her wardrobe, according to the company.
Joseph Gabbay, chief executive officer of Bebe parent Bluestar Alliance, said Ciara’s “unique and bold fashion sense makes her a perfect partner for the Bebe brand, and we look forward to bringing her creative vision to life for our diverse, global audience.”
Ralph Gindi, chief operating officer of Bluestar Alliance, added, “Ciara is a true original whose style is a perfect reflection of what Bebe is all about — sexy, bold confidence. The capsule will bring to life Ciara’s love of fashion and accessories. It will give our loyal customers a way to personalize their statement making looks for fall and holiday in 2024. We are in discussions for an exclusive launch with a select retailer.”
The capsule is for the fall/holiday season only.
Over a 21-year career, Ciara has sold more than 23 million records and 22 million singles worldwide, including such hits as “Goodies,” “Ride,” “Oh,” “1,2 Step,” “I Bet,” “Level Up” and “How We Roll.” She is also the founder and CEO of Beauty Marks Entertainment, and is the co-owner of Ten to One rum. She recently launched her skin care line OAM (On a Mission), which provides clinical level results through vitamin C.
Ciara also sits on the board of the Why Not You Foundation, a charity launched by her husband Russell Wilson dedicated to empowering youth to lead with a “why not you” attitude. Most recently, they became New York Times bestselling authors with the release of their first children’s book, “Why Not You” (Random House).
Bluestar, which was founded by Gabbay and Gindi in 2006, owns, manages and markets a portfolio of consumer brands from luxury to mass market. Brands within the portfolio include Hurley, Scotch & Soda, Bebe, Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too.
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