Cindy Crawford’s Sustainable Jeans Have a Sculpting Secret

Eva Thomas

Tue, April 20, 2021 at 1:00 AM UTC

2 min read

cindycrawford/Instagram

Supermodels have good genes; they also have good jeans. Cindy Crawford just proved this with a simple Instagram. Her caption? TGIF, relevant for today. Our response to the photo? TGFTI (thank god for this Instagram).

Crawford looked as easy, breezy, and beautiful as the beach backdrop itself in the 'gram, which has racked up over 48,000 likes and counting. The catwalk icon wore a cozy tie-waist cardigan with a fringe hem, a great transition staple, with a pair of ultra-flattering, light-wash skinny jeans that we later learned are from celeb- and editor-approved DL1961.

Not that we were all that surprised by this denim discovery. Supermodels, like Irina Shayk and Gigi Hadid, have been reaching for blues from DL1961 practically nonstop as of late, and with Crawford's stamp of approval, we're convinced there's no stopping the brand's takeover. The jeans are easy on the eyes, incredibly comfy, and easy on the planet (more on that later) — making them a true triple threat in the denim department.

cindycrawford/Instagram

Crawford wore the brand's best-selling Chrissy Ultra High-Rise Ankle Jeans. The skinnies — sorry TikTok, but we think this cut is here to stay — are made with DL1961's signature Instasculpt technology. The high-retention, super-comfy fabric smooths, sculpts, and lifts, but never constricts, for an ultra-flattering fit that allows for full range of movement.

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Shop now: $179; amazon.com

DL1961's jeans are good, plain and simple, but not boring. You can feel really great about wearing them, and not only because they look so good on, but because they're better for Planet Earth than most other jeans on the market. DL1961 is committed to changing how denim is made. (You can read more here about how wasteful creating a single pair of jeans actually is.)

A quick number's game might better show what DL1961 is doing differently in the denim department. According to the brand, the average pair of jeans uses about 1,500 gallons of water throughout its production, which equates to about three days of water usage for a U.S. household. A pair of DL1961 jeans uses about eight gallons. That's 1,492 gallons less than others. Its factories are powered by solar energy, and the brand uses ethically sourced, U.S. grown premium cotton.

DL1961's denim might cost slightly more than what you're used to spending, but see it as an investment in yourself and the planet. Shop our favorite styles below.