Coca-Cola Debuts K-Pop-Inspired Flavor That Tastes 'Like Magic'
Coca Cola Zero Sugar K-Wave
K-pop lovers have something brand new to celebrate—a soda pop (get it?!?) made just for them. Thanks to Coca-Cola, fans of groups like BTS, ITZY, and Stray Kids can not only listen to their favorite Korean pop music, but they can drink it too.
As part of their 2024 Creations collection, Coca-Cola is launching K-Wave Zero Sugar. According to the company, this new limited-edition flavor bursts with bold notes of "fruity-flavored K-pop magic." This concoction arrived right after Coca-Cola Spiced, a flavor with hints of raspberry and spiced flavors released earlier this month.
Related: New Coca-Cola Flavor Promises to Taste Like the Future
Courtesy of Coca-Cola
Coca-Cola says its newest flavor drop is meant to be an all-encompassing experience for K-pop fans worldwide, and it's enlisted the help of some famous friends to spread the word. To go along with the release of K-Wave Zero Sugar, the company has plans to share a new K-pop anthem song called "Like Magic," produced by industry titan J.Y. Park of JYP Entertainment. Fans can get pumped to crack open a can of the new soda flavor as they watch a live-stream concert with performances by groups like Stray Kids, ITZY and NMIXX. Additionally, Coca-Cola has created a line of K-Wave merch to really allow fans to live out the fantasy.
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"By collaborating with some of the biggest names in K-Pop culture, Coca-Cola K-Wave Zero Sugar is bringing fans together through innovative experiences that bring to life their special and unique devotion for their favorite artists, and the powerful impact that K-Pop has on culture," says Jung Hyun Kwon, Category Lead for Japan and Korea at The Coca-Cola Company.
K-Wave, the new flavor of Coca-Cola Zero Sugar, is available now for a limited time in select markets nationwide and internationally, so keep your eye out for the drink at a store near you.
