Crocs Brings Its Clog Styles to Fortnite With Crocs World Tycoon Campaign
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Crocs is teaming up with Fortnite to bring clog styles to the world of gaming with Crocs World Tycoon.
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The virtual experience created using Unreal Editor is updated and revamped for Fortnite players to enjoy. The multiplayer four-week “Personalize Your Classics” campaign began on Dec. 12 and urges players to build design-centric worlds while completing special challenges. Players are encouraged to submit screenshots of their creative worlds using the hashtag #CrocsWorldTycoon to be entered to win a custom Xbox Controller, a pair of Crocs and two Jibbitz packs.
The collaborative Crocs and Fortnite tycoon features grind rails, pets, in-game rewards, battlepass XP, optional PvP, and items and vehicles to explore. All player’s pets and progress will be saved whenever players rejoin, made possible through the new and improved custom saving system. To drive buzz toward the special campaign, Crocs will be tapping a myriad of content creators, including Nick Eh, Sypher, MustardPlays, Dagwummy, itsDesTV, Syinite and SanchoWest.
“We’re taking another massive step with our work alongside Crocs by bringing one of our more popular versions of a Crocs World game into arguably one of the largest gaming audiences in the world,” said Martin Kim, Chief Revenue Officer for Gen.G. “Our fans have enjoyed what we’ve been able to bring them in other metaverses. We hope that the world of Fortnite will create a lot of fun and make new friends in the newest rendition of Crocs World!”
Before the launch of this Fortnite experience, Crocs previously launched Crocs World on Roblox, which has welcomed more than five million players since 2022, along with similar experiences in Minecraft and Zepeto.
Most recently, Crocs collaborated with Lil Nas X to release a line of faux fuzzy Mega Crush styles inspired by the rapper’s cats. The subsequent collection also features an array of Jibbitz also inspired by his feline friends.
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About the Author
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.
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