Curvy Brand Addition Elle Launches Wedding Dresses
The bridal industry keeps getting shaken up by brands looking to provide consumers with more affordable wedding dress options. This bridal revolution has mostly been limited to straight sizes, but today Canadian plus-size retailer Addition Elle, a favorite of Ashley Graham and Jordyn Woods, is launching its own line of aisle-worthy, affordable gowns for women sizes 12 to 26.
"We saw that there was a demand for bridal wear in the curvy market, so it was only natural for us to [fill it]," the brand said in a statement. "We are excited to bring this new category to our customers that offers unparalleled quality and fit for a great value."
The collection consists of four web-exclusive designs that range in price from $240 to $380 and features laser-cut lace, illusion necklines, and beaded sashes.
Now, if only someone could find a way to make the rest of the wedding more affordable too, amiright!?
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