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Sourcing Journal

Denham Teams with Advance Denim to Dress Athletes for the Paris Games

Carved in Blue

Amsterdam-based jeans maker Denham is getting into the sporting spirit of the Paris Olympic and Paralympic Games by outfitting Team Netherlands.

The brand has developed a collection using its innovative Kinetic Denim material, developed alongside Advance Denim. Keeping in mind the needs of the competitors, the fabric is an ultra-lightweight 6 oz. denim that is infused with thermoregulation performance materials. Adding more breathability as well as durability, it features a double-weave construction.

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Read more on Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL? Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.

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