Dimorestudio Founders Expand Global Reach With Interni Venosta Furniture Collection
MILAN — Emiliano Salci and Britt Moran, founders of the architecture and interior design firm Dimorestudio, are looking to reach a broader public with their design vision.
The duo has teamed with Tuscan furniture and contract firm Fabbri Services on Interni Venosta, a collection of fine furniture that mixes nostalgic retro with a contemporary vision. While the creative direction is managed in the heart of Milan, the products are manufactured in Arezzo, Tuscany.
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A second drop of the collection has now been released following the success of the first, which debuted during Milan Design Week in April, and which honors the legacy of Italian designer Carla Venosta, famous for her evocative designs. In an interview, Salci and Moran said the second drop marks a pivotal step to open up their business to a more global public.
“We still have to work on distribution; we are really quite new in this market, so we have to understand which markets are right for us and identify the right spaces to sell this…and finally, who can understand this product because it is a very sophisticated product,” said Salci, commenting on the fact that by comparison, designs from the Dimorestudio are more “wow” and more understandable by many.
The second drop of Interni Venosta is on display at Milan’s upscale design store Spotti, where Salci demonstrated how the 02 tavolo (Italian for table) design features chairs that fit back under the table like pieces of a puzzle. Pieces like these, he explained, are emblems of the Rationalism movement. Rationalism crescendoed in the 1930s and was based on the belief that architecture was rooted in science and was embraced by design icons like Gio Ponti.
Elsewhere in the collection, the 1930s style dark wood shelf accented with wool or a retractable metallic dressing screen, made in steel and lacquered wood, are both modern yet vintage at the same time, he explained.
“The colors are a little more…more subdued, right? More classic…it’s a collection that aims to be less fashionable, that is less linked to current events, more without a trend,” he commented, moving on to a bed fashioned in the form of a modernist ship with detailed mattress bars. “Every detail is curated,” he remarked.
Elsewhere, pieces like the 13 poltrona chair (poltrona is armchair in Italian) was crafted with a modern edge but rooted in classic Italian craftsmanship, with refined geometric precision.
The selection of materials and attention to detail were imagined with a lived-in quality, which allows them to blend with any element of the home.
Dimorestudio, known for its warm colors, special use of light, blending retro elements and contemporary accents, has worked with the likes of Dior and Fendi on several boutiques and the latter’s luxurious Palazzo Privé VIP apartment in Rome; Pomellato; Boglioli, and Aesop and the restaurants Langosteria Cucina, Caruso Nuovo and the swanky Trattoria del Ciumbia.
Moran is the executive director, while Salci, a former designer at Cappellini, is the creative director. The two established Dimorestudio in 2003.
Retailer Dimoregallery, launched in 2014, allowed the duo to indulge in their passion for historical and vintage pieces by the likes of Giò Ponti, Piero Portaluppi and Gabriella Crespi. In addition to selling such items, the venue, located in Milan’s arts district Brera, also carries some select pieces of furniture by Dimorestudio.
The duo explained that their top markets are the U.S., France, the UAE and China. “We’re aiming toward the U.S., Japan and South Korea,” Moran said.
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