Disney World’s Latest Drink Was Made to Be Instagrammed—Literally

If we know anything, it’s that Disney World was built upon incredibly sharp marketing skills. Need proof? A wall in the park just got its own signature drink. Yes, a wall. It’s a geometric, pastel purple wall and a magnet for millennial selfies, and now, slushie selfies.

The beverage in question, the “Purple Wall Slush,” is a taro tea slush with tapioca boba pearls, whipped cream and purple sprinkles. Basically, it’s a highly photogenic and color-coordinated bubble tea, and a guaranteed moneymaker. Who could resist such a photo op?

The drink is available now at the park’s Tomorrowland Terrace restaurant (and on your Instagram feed). Expect obscene lines and many iPhones.

RELATED: ATTN, Disney-Going Adults: All of Magic Kingdom’s Restaurants Now Serve Alcohol