DKNY Tech Reissued as Urban Outfitters Exclusive

Click here to read the full article.

DKNY Tech, a Nineties streetwear offering, is being reissued to drop exclusively at Urban Outfitters today.

Drawn from archived designs, DKNY Tech will feature women’s cycling tops, utility vests, wrap skirts, reversible puffers, hooded bodysuits, pullovers and packable anoraks, all in lightweight fabrics and detailed to reflect. Retail prices range from $49 for T-shirts to $199 for outerwear.

More from WWD

• DKNY Turns 30 With Halsey, Cara Delevingne and Kendall Jenner

• DKNY Hits the Subways and Buses With MTA Capsule

• G-III Trims Its Full-Year Forecast in Light of New Tariffs

The looks come in neutrals, as well as reflective orange, and feature bold and reflective highlighting.

DKNY Tech was never a stand-alone division in the Nineties, but represented a lifestyle element within DKNY with a DKNY Tech logo.

The DKNY Tech Collection will be available at urbanoutfitters.com and global Urban Outfitters locations. It is an ongoing relationship between DKNY Tech and Urban Outfitters.

The ad campaign features Bronx, N.Y., natives and twin sister DJs Angel + Dren. It is photographed by Benjamin Russell, who shot the images in New York. The campaign will be featured on Urban Outfitters’ social and digital channels, as well as in select Urban Outfitters doors in New York, Los Angeles, Montreal, London and Milan. It will also live on DKNY’s social and digital channels.

Launch Gallery: DKNY Tech Hits Urban Outfitters

Best of WWD

• American Dream: What to Know About New Jersey's Supersized Shopping Mall

• The Biggest Spring 2020 Fashion Trends From the Runways

• Celebrities at New York Fashion Week Spring 2020

Sign up for WWD's Newsletter. For the latest news, follow us on Twitter, Facebook, and Instagram.