EXCLUSIVE: Allyson Felix’s Saysh Teams With Female Executive Network Chief
Allyson Felix’s Saysh is embarking on its latest collaboration.
The seven-time Olympic gold medalist track and field athlete and her lifestyle brand are teaming up with Chief, a private membership network for female executives. The two companies are coming together to celebrate their shared mission of supporting and elevating women in leadership positions by creating a sneaker for Chief members.
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“I was introduced to Chief long before we decided to do this collaboration,” Felix said. “I was just really inspired by what was happening there and I became a member even before I had retired, but I was just thinking about the transition and what could be helpful and how I could make things as smooth as possible. Thinking about the collaboration, it was really just being inspired by the [Chief] women and thinking like these are exactly the women who embody everything that Saysh stands for.”
The Saysh Three sneaker is designed by and for women, according to Felix. The white and green leather sneaker features a chain-link embroidery, suede overlays and both companies’ logos. It retails for $90.50. Non-Chief members will also be able to purchase the sneakers.
“We really feel at Saysh that women deserve better,” Felix continued. “What’s happening at Chief, we’re seeing that in action. We’re seeing that by women receiving support, they can continue at the highest levels so that more women can have seats of power and seats that have voices to create change.”
Chief’s chief executive officer Carolyn Childers echoed this sentiment, stating: “In the past a lot of women have had to do that backwards and in heels. Now, hopefully, they’re going forward and in a beautiful pair of Saysh sneakers.”
As part of the collaboration, Saysh and Chief are donating $25,000 as well as $5 from each shoe purchase to Girls Inc., a nonprofit organization that supports young women through economic, gender and social barriers.
“At Chief, we’re really focused on senior executive women, but we know the barriers to finding those seats and those positions of leadership start well before somebody is even at that level you may be as you join Chief,” Childers said about the collaboration’s charitable component. “We have always wanted to figure out how we as an organization can partner with organizations that are really focused even earlier in the pipeline.”
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