EXCLUSIVE: Born Out of an Instagram DM, Andrés Reisinger and Nahmias Collaboration Hits Maxfield in L.A.
MILAN — A testament to the power of social media, the collaboration between renowned digital artist and designer Andrés Reisinger and fashion brand Nahmias was born in an Instagram DM.
“I believe this is an interesting example that underscores the powerful impact of social media: it has the ability to transcend digital barriers and facilitate genuine and personal connections,” Reisinger told WWD in an exclusive interview on the eve of the launch of a capsule collection he envisaged with Doni Nahmias’ Los Angeles menswear brand.
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Through the limited-edition capsule, Reisinger’s otherworldly digital works, “Pollen,” “Take Over” and “Blush” came through an array of streetwear-style looks, running the gamut from patchwork jeans to a two-piece suit, both emblazoned with Reisinger’s apple designs via hand-beaded motifs. Reisinger’s signature pink shines through via athletic shorts and sweatshirts.
Nahmias said Reisinger’s art took him to a place he had never explored before, explaining that the two kept Nahmias’ iconic silhouettes intact but with Reisinger’s artistic approach those designs were transported to a new environment. Reisinger, a 33-year-old artist who was born in Argentina and lives in Spain, is no stranger to the fashion world. In 2023, he was one of five artists tapped by Dior Beauty to interpret their Gris Unisex fragrance in works of art. A rising star on the design scene, his “Hortensia” digital armchair become an actual piece of furniture in 2020. In addition, “Pollen” evolved into the “Pollination of Hortensia” carpets for Dutch lifestyle brand Moooi, which made headlines during Milan Design Week last year.
On Thursday, the special capsule collection will be unveiled in an exclusive gallery takeover pop-up at Maxfield in Los Angeles, where it will be exclusively sold. Inside the Melrose Avenue landmark store, an immersive interior design experience designed by the artist will accompany a window takeover.
Additionally, the Nahmias spring 2024 collection, along with a few exclusive Ts, hoodies and event merchandise co-branded with Maxfield, will be on sale, along with Nahmias’ collaboration with the fine jewelry brand Hoorsenbuh, known for its chunky, minimalist gold chain-link rings, cuffs and necklaces with a ’70s vibe. These have been worn by Rihanna, Gwyneth Paltrow, David Beckham and more.
Nahmias grew up in the Summerland area south of Santa Barbara and interned with Mike Amiri before launching his own collection in 2018 inspired by surf, skate and 2000s workwear codes. Speaking to WWD ahead of the launch, the designer said the capsule represents the brand’s most elevated, playful, and mature collection to date. “What sets this capsule apart is the world and immersive space we’ve created for the collection to inhabit and coexist within. It’s more than just a collection — it’s an immersive experience that showcases our capabilities in interior design, seamlessly woven into the garments and collection,” he said.
Nahmias said that the first time he stepped into Maxfield was in 2017, as a fashion outsider, but the impact has remained with him all these years. “I was still so young and didn’t know much about the industry and designers,” recalled Nahmias. “But when I walked into that store, I instantly fell in love with it — the vibe, the prestige, the art.”
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