EXCLUSIVE: Brilliant Earth Taps Camila Morrone for Sol Collection
Brilliant Earth is looking to a famous face to celebrate its new collection.
The fine jewelry brand has tapped actress and model Camila Morrone to be the face of its Sol collection. Morrone appears in the ad campaign modeling rings and bracelets from the collection, which will be available for purchase on Thursday.
More from WWD
“It was an honor to partner with Brilliant Earth on this special campaign, a true celebration of individual style and personality,” Morrone said. “Brilliant Earth marries beauty, craftsmanship and responsibility to create elegant, timeless pieces. There is something to be said about feeling good in the jewelry you’re wearing.”
Brilliant Earth’s Sol collection offers eight pieces designed in recycled gold and silver and with the brand’s “Beyond Conflict Free” diamonds. According to the jeweler, the collection was inspired by “the warmth and energy of the sun” and is meant to evoke a timeless and elegant style.
“Today marks an incredible milestone for Brilliant Earth as we launch the Sol collection,” said Brilliant Earth chief executive officer Beth Gerstein. “It’s a testament to the strength of our brand, our growth as a company, and our steadfast commitment to elevated design, impeccable craftsmanship, and sustainable practices. This collection is a celebration of personal style and it was amazing to partner with Camila, who truly embodies the spirit of the collection.”
For the collection, Brilliant Earth collaborated with artist Clym Evernden who created custom artwork that will be seen online and in Brilliant Earth showrooms across the country.
Best of WWD