EXCLUSIVE: Dior Names 15 Female Athletes as Brand Ambassadors Ahead of Paris 2024 Games
DREAM TEAM: Dior has put together its own Dream Team ahead of the Paris 2024 Olympic and Paralympic Games. The French fashion house is bolstering its brand ambassador ranks with 15 top international female athletes, WWD has learned.
Five-time Olympic gold medalist Elaine Thompson-Herah of Jamaica, the fastest woman alive, will join U.S. soccer player Alex Morgan, the Olympic gold medalist and two-time World Cup winner who is expected back on the pitch after being sidelined by an ankle injury.
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Hawaiian surfer Carissa Moore, the first winner of the Olympic gold medal in women’s short board surfing at the Tokyo 2020 Games, is also among the list of sporting heroes representing Dior, which belongs to luxury conglomerate LVMH Mo?t Hennessy Louis Vuitton, a premium partner of the Paris Games.
In addition, the brand has tapped swimmer Emma McKeon, Australia’s most decorated Olympian with 11 medals in total, and Japanese fencer Misaki Emura.
There are six Italian athletes: fencers Rossella Fiamingo, Alice Volpi and Arianna Errigo, and Paralympic fencers Beatrice “Bebe” Vio Grandis, Andreea Mogos and Loredana Trigilia.
From France, Team Dior will include boxer Estelle Mossely, skateboarder Louise-Aina Taboulet, fencer Sara Balzer and judoka Clarisse Agbégnénou, who hopes to reap a second Olympic gold medal after her win at the Tokyo Games.
Dior and LVMH had previously revealed three joint ambassadors: gymnast Mélanie de Jesus dos Santos, wheelchair tennis player Pauline Déroulède and Para-cyclist Marie Patouillet, who was among a group of athletes who carried the Olympic torch on the red carpet at the Cannes Film Festival on Tuesday.
Vio Grandis, who appeared in the campaign for the house’s Lady 95.22 handbag last year, also walked the Cannes red carpet last week dressed in Dior.
A series of portraits of the participating athletes will go on show at Le Café Dior in La Galerie Dior at the brand’s historic flagship in Paris from July 24 to Sept. 9.
“The exhibition is a celebration of surpassing performance and an invitation to continually push the boundaries of creativity in the name of passion and freedom,” Dior said.
Several LVMH houses are playing roles during the Games, including Berluti, set to dress the French teams for the opening ceremonies slated July 26 and Aug. 28; Chaumet, whose Olympic and Paralympic medals include a piece of the Eiffel Tower, and Vuitton, which has created bespoke trunks to house the torches and medals.
Launch Gallery: Dior Names 15 Female Athlete Brand Ambassadors: Alex Morgan, Elaine Thompson-Herah, Bebe Vio and More
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