EXCLUSIVE: The Good Patch Launches Skin Care Patches
The Good Patch is expanding its patch offering.
The brand, previously known for its transdermal vitamin wellness patches, is diving into the skin care category with its Brighten Up Eye Patches, $15; Clear Up Blemish Microdarts, $15; De-Puff Eye Patches, $15, and Un-Wrinkle Wrinkle Microdarts, $15.
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“From the start of The Good Patch, our founders have always had a very holistic approach to beauty and wellness,” said the brand’s chief executive officer Cedar Carter. “Our wearable wellness patches that we’re known for now help you feel good, and we thought it’s a very natural extension to create skin care patches that focus on that same problem-solution to help you look good too because often what’s happening on the inside manifests itself on the outside.”
The new patch offering is meant to work hand-in-hand with existing vitamin patches. For example, the B12 Awake patches, $12, match up with the new Brighten Up Eye Patches, $15.
“Each of the two microdarts and under eye patches are meant to match with one of those consumer need states that we felt our brand has had the most success solving for our customers,” Carter said.
While this is the brand’s first foray into beauty products, The Good Patch has established itself through beauty retailer channels like Ulta Beauty prior to this launch.
“We always have distributed our brand through beauty retailers in a beauty section,” she said. “It’s addressing the same consumer needs in a more holistic way, so it’s not too big of a leap for us.”
Furthermore, the packaging and product names clearly outline the use cases to best educate consumers. Carter also noted this arena requires less education as it is such a popular category.
“Skin care patches are much more easily understood than our current line of patches,” she said. “There was a lot of education that needed to happen there and probably still does because it’s a new category.”
Although the skin care patch category is popular, Carter noted that the brand’s research showed that consumers were hungry for more options. Furthermore, the brand worked with a manufacturing partner in South Korea to establish innovative formats — for example, the blemish patches employ microdart technology rather than just hydrocolloid which is often used.
While The Good Patch is available in major retailers like Target, this launch will roll out first in indie retailers.
“We’ll continue to stay focused on our core business, which is our wearable wellness patches and being a problem-solution oriented brand,” Carter said. “As we look at product expansion…we’ll continue to listen to our customers and launch other wellness patches or different need states that we’re hearing about.”
The brand declined to share specific sales figures for this launch.