EXCLUSIVE: MM6 Maison Margiela Named Guest Designer at January 2025 Pitti Uomo
MILAN — MM6 Maison Margiela will be a guest designer at the upcoming edition of Pitti Uomo, slated to run from Jan. 14 to 17 at the Fortezza da Basso in Florence, WWD has learned.
The brand did not disclose the date and format of its fall 2025 presentation at the four-day fair, beyond saying it will parade a menswear-only collection.
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“We are honored and excited to be invited as Pitti Uomo’s guest designer this coming January, as part of the world’s most important menswear fashion fair. We intend to bring the style and spirit of MM6, creating a menswear project specifically for Florence. After nearly 20 years, we are thrilled to return Maison Margiela to the Pitti stage and bring to the fore a contemporary menswear wardrobe that will resonate the attitude, concepts and processes of MM6,” MM6 Maison Margiela’s design team shared in a statement.
The brand will continue to take part in Milan Women’s Fashion Week.
Launched in 1997 and creatively helmed by a design team, MM6 Maison Margiela made its runway debut in 2012 during New York Fashion Week and has followed a roving show schedule over time, parading its collections in New York, London and, most recently, Milan. It joined the latter city’s fashion week schedule in February 2020.
Two years later, for fall 2022, the brand formally debuted a menswear collection, which has been consistently unveiled on the catwalk alongside womenswear since then.
Hinged on Maison Margiela’s archives, oftentimes reinvented through a youthful lens, the brand’s offering currently comprises ready-to-wear, footwear, accessories and leather goods. A horizontal line made of tiny white stitches on the back of each garment has become its signature. Maison Margiela has been part of Renzo Rosso’s OTB Group since 2002.
“The deliberate sense of provocation is almost familiar, as it is part of the essence of each MM6 piece,” said Francesca Tacconi, special events coordinator at Pitti Uomo’s organizing body Pitti Immagine. “MM6 explores different postures and behaviors in the here and now. They become symbols of inner nonconformity, and independent expressions of a wardrobe celebrating the beauty and surprises of imperfection. To us, it seems like a return to origins rendered contemporary by the dialogue between deconstructed sartorialwear and characteristic individuality,” she offered.
The news comes less than a month after the leading menswear trade fair announced Setchu, the brand founded and helmed by Satoshi Kuwata, as the other guest designer for the January trade show.
As guest designer of Pitti Uomo, MM6 Maison Margiela follows in the footsteps of the likes of Marine Serre; S.S. Daley; ERL’s Eli Russell Linnetz; Martine Rose; Grace Wales Bonner, and Thebe Magugu. Former guest brands and designers showing in Florence also included Magliano, Jil Sander; Y/Project; JW Anderson; Roberto Cavalli and Craig Green, among others.
As the first two announcements build up anticipation around the 107th edition of the menswear trade fair, the full schedule of events is expected to be released in November.
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