EXCLUSIVE: Revolve and Fwrd Holiday to Open Pop-up Shop at The Grove in L.A.
Getting ahead of the holiday season, Revolve Group is opening a winter-themed pop-up on Nov. 14 at The Grove in Los Angeles.
The shopping event will bring together brands sold on both Revolve and Fwrd, its luxury-focused e-commerce site: Helsa, L’Academie, Majorelle, Grlfrnd, Guizio, Lioness, Ser.o.ya, Cult Gaia, Frwd Renew, Christopher Esber, Eterne, Magda Butrum, The Attico and Wardrobe NYC. The assortment will include apparel, beauty and home goods.
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Open through Jan. 4, the holiday shop will have rotating activations, as well as host workshops and meet-and-greets with talent. The group will also be accepting in-person returns, with the help of logistics company Happy Returns. More information and hours of operation can be found on revolve.com.
“The Revolve Holiday Shop at The Grove offers an opportunity to engage with our customers directly while also serving as a testing ground for future retail initiatives,” Michael Mente, Revolve Group cofounder and co-chief executive, told WWD in a statement. “As one of Los Angeles’ premier shopping destinations, The Grove provides an ideal setting to showcase a selection of the best from Revolve and Fwrd. Building on the success of our previous pop-ups and the opening of our first permanent store in Aspen, this venture reinforces our commitment to driving innovation in retail.”
After hosting a pop-up in the heart of downtown Aspen last December, Revolve Group unveiled its first permanent physical retail store at the same location in June.
“By gaining real-time insights into customer preferences, we can continuously adapt our business to meet the demands of an ever-changing retail environment,” Mente added.
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