EXCLUSIVE: Venus et Fleur to Launch First Home, Tabletop Line
Florist to the stars Venus et Fleur will unveil its first collection of home and tabletop items this month. Inspired by the enduring nature of its trademarked Eternity Roses that last for one year, the new collection features handcrafted, evergreen porcelain adorned with romantic floral motifs and glassware.
Named the The Perennial Collection, the array includes stemware, coasters, vases, bowls and more. The decor objects are designed in-house and handmade by craftspeople around the world by artisans — ranging in price from about $48 to $800.
More from WWD
“The line will expand our brand’s existing offering into the home and tabletop categories where the product will focus on make, craftsmanship and serve to complement our customers’ full lifestyle. We are committed to quality and ensuring that each piece is treated like a work of art, something that can be passed down from generation to generation,” Seema Bansal-Chadha, Venus et Fleur’s cofounder, told WWD. Bansal-Chadha founded the firm in 2015 with her husband, Sunny Chadha.
The brand garnered major media attention when rapper Offset ordered thousands of dollars’ worth of Venus et Fleur arrangements, with just three hours notice, for a public, onstage apology to Cardi B in 2018. The flowers spelled out “Take me back Cardi.”
Kim Kardashian, Mark Wahlberg, Paris Hilton, Gigi Hadid and Hailee Steinfeld are among the celebrity fans of its florals, which are sourced in Ecuador and Japan.
The New York City-based firm will host an event to fete the new collection on Sept. 13 in New York City. The collection will be available online and in Venus et Fleur stores starting Sept. 19.
Best of WWD
Solve the daily Crossword
