F is For… What’s next for Fendi's fresh-faced younger sibling?

F is For…, the communication platform made by millennials for millennials under the Fendi umbrella to share relevant content and permeate the Fendi DNA through to a younger generation, celebrates its first birthday this week with an exciting new program and a Fendi first: the fashion brand is releasing an inaugural genderless T-shirt.

Spearheaded by Cristiana Monfardini, the brand’s worldwide communications director of 12 years, F is For...was conceived to create and share experiences both online and offline, using the headquarter rooftop as a performance space, for both upcoming and renowned artist from all over the world.

For the uninducted the platform’s online sphere - the website and accompanying app, along with a separate F is For... Instagram - is divided into five sections: Freaks, where visitors can find the brand’s manifesto explaining the concept of F is For…; Fulgore, the landing space for fashion editorials aimed at the millennial audience and all shot on iPhone 7; Faces introduces the people behind the F is For… community along with the brand’s ambassadors; Freedom explore the best in what to do and where to go to share “unforgettable experiences”; and Fearless, the destination for all things curation, where users can access music, art and culture.

Some of the platform’s first-year highlights feature everything from gigs by up-and-coming rap artists to freerunning with world champion parkour specialists, 'calligraffiti' and a basketball performance from one of the world's youngest top players.

This year, F is For... we will continue to host events and performances in both Shanghai and Dubai along with numerous additional collaborations with talents from all over the world, including the UK.

The first-year anniversary sees the announcement of a special event for the celebrations - The Ring of the Future - which welcomed six graffiti and street artists from across the world to create a unique piece of 'boundaryless art' atop the iconic Palazzo Della Civilta Italiana in Rome.

The team of global artists - Gary Stranger (UK), Cave (Iran), Hillel Smith (USA), Roes (Hong Kong), Casper (Japan) and Jodae (South Korea) - collaborated despite cultural and language barriers to write the word future in multiple tongues, from Arabic and Hebrew to Mandarin and Japanese, in yellow and black colourways.

The inaugural genderless T-shirt - another first for Fendi - will be inspired by the finished artwork and features a streamlined unisex shape. The Ring of The Future motif will feature on the front lit-up by the black and yellow, available on either a black or white background.

Exclusively available online on Fendi.com; Fendi.com/FisFor