Fans Celebrate Taylor Swift's First-Ever Smiling Cover Art: 'So Proud'
Just a month after the release of her last re-recorded album, Taylor Swift has already announced the next one!
During the final performance of the Eras Tour's first US leg in Los Angeles last night, Aug. 9, Swift surprised the crowd during her acoustic set when she revealed the cover and release date for 1989 (Taylor's Version): Just over two months away on Oct. 27.
But Swifties didn't just lose it over the quick turnaround time, they couldn't help but gush over the album's cover, which fails to mirror the original—unlike the three that came before it—and marks the first cover on which the singer smiles, after 10 studio albums, three re-records, and two EPs.
On the newest cover, Swift looks over her shoulder, a wide, open-mouthed grin on her face as the wind whips her hair. In comparison, the original Polaroid snapshot used for the cover of 1989 cuts off her head above her nose, mouth slightly open but straight.
Naturally, fans are reading into the potential meaning of the big change, with many honing in on a previous interview with the "Wildest Dreams" singer. Speaking with TIME, Swift shared that she "wanted there to be an air of mystery" surrounding the release. "I didn’t want people to know the emotional DNA of this album. I didn’t want them to see a smiling picture on the cover and think this was a happy album, or see a sad-looking facial expression and think, oh, this is another breakup record."
Swift has also previously opened up in her Miss Americana documentary about struggling with an eating disorder throughout that time, with the album coming out shortly before Swift took a massive step back from the spotlight following viral public backlash caused by Kanye West and Kim Kardashian's edited phone call with the musician, making the time period following the album one of the more—at least from the outside looking in—negatives in her life.
Meanwhile, during the Eras Tour, she's made it a point to talk about how happy she currently is multiple times. As a result, folks are looking at the album's rerelease in a new light, with one person suggesting Swift is "in her happiness era."
"The thing that's magical about the 1989 cover is HER SMILE literally that's why it's so beautiful," one wrote. "I honestly can't put in words I just can't stop staring at it I'm so proud of her."
The thing that's magical about the 1989 cover is HER SMILE literally that's why it's so beautiful I honestly can't put in words I just can't stop staring at it I'm so proud of her?????? pic.twitter.com/ZhtkUiZcYK
— menna??(taylor's version) (@x_menna2005) August 10, 2023
"she didnt want ppl to think 1989 was a happy album, it’s her first smile on an album cover, & she re-recorded 1989 tv as a healthier/happier person… brb u can find me in a corner crying," someone else wrote.
she didnt want ppl to think 1989 was a happy album, it’s her first smile on an album cover, & she re-recorded 1989 tv as a healthier/happier person… brb u can find me in a corner crying ???? pic.twitter.com/VaIKmeqYZI
— deetya?? BAD IDEA RIGHT (@bettysrocklqnd) August 10, 2023
Some fans seem to recall the singer once expressing insecurity in her smile, making the cover art even more special.
the fact that she's always said she doesn't like her smile and now 1989 tv has the first smile cover on it ?? pic.twitter.com/21sojqPYuZ
— emma?? october 27 (@sprksflyswft) August 10, 2023
"taylor being so happy in the 1989 tv cover makes me feel so. like it’s healed something for me. she’s reclaiming it as her own but also associating the album with a good time in her life where she loves her smile and can do 3 hour shows and i’m going to cry. i love her," another wrote.
taylor being so happy in the 1989 tv cover makes me feel so. like it’s healed something for me. she’s reclaiming it as her own but also associating the album with a good time in her life where she loves her smile and can do 3 hour shows and i’m going to cry. i love her.
— isa | ERAS LDN N1,2,4+6!!! (@prentisslvr) August 10, 2023
The news comes days after Swift's "dorky" letterhead went viral for expressing her enthusiasm for cats in addition to her simple job title of "songwriter."
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