Fans Have Mixed Reactions to Doritos Nacho Cheese Alcohol Coming to Store Near You
Doritos
Thanks to Doritos, you can now enjoy the classic Nacho Cheese chip flavor in any alcoholic drink you can imagine. The company is officially teaming up with Empirical to bring fans an exclusive, limited-edition Doritos Nacho Cheese-flavored alcohol.
"Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences," said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America, of the venture in a new press release.
Mahal went on, "We're always pushing our fans to try new things, so we figure it's time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle."
The process to create the new alcohol reportedly uses real Dorito chips to ensure "the full spectrum of flavors" are included in the spirit. According to the brand's "Tasting Notes," the new spirit tastes like "The real thing!... The spirit opens with umami and tangy aromas of nacho cheese, moving to the deeper, corn-forward flavors of the chip to finish on a soft salty note."
The press release even included a few recipe suggestions for unique drinks called the Double Triangle Margarita, Mary Mary, and Doritos Bangarang.
Food influencer Markie Devo also shared the news on social media, and fans quickly hit up the comments with their reactions to Doritos' newest product.
Some were not fans of the idea, with messages like "What The Hell" and "Gross. Hard pass," while others were a bit more enticed, such as someone who wrote, "Whoooooooa."
"I would drink this neat. ??," said a different Doritos fan, as another declared, even before trying it, "We need a Cool Ranch version!"
Someone else was interested until they saw the price tag, writing, "I would’ve definitely got it till I saw $65 ?? Come on."
"My brain is still spinning from this one," another user quipped.
The Empirical x Doritos? Nacho Cheese Spirit will be available in January for $65 in select markets in New York and California, or it can be ordered online. Pre-orders open on Dec. 13, at doritos.x.empirical.co.
Next: Cool Ranch vs. Nacho Cheese! These Are the 16 Best Doritos Flavors of All Time
