Fashion's Fall 2024 Color Trends Are Already Going Viral

Emma Childs

August 2, 2024 at 1:14 AM·5 min read

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A collage of fall 2024 color trends, including pink, merlot, baby blue, gray, camel, and green at Prada, Khaite, Bottega Veneta, Loewe, Saint Laurent, Carven. — Credit: Launchmetrics

Color trends are powerful. With a sprinkle of marketing magic and the right internet appetite, a shade can evolve from just another speck on the color wheel to an all-consuming cultural phenomenon. Charli XCX's Brat Green, for instance, has gone so viral that chartreuse is selling out across retailers, and Kamala Harris's 2024 presidential campaign has a lime-green glow. And lest we forget how the 2023 Barbie boom painted the whole world hot pink. Looking ahead, the fall 2024 color trends—which include classic autumnal neutrals and electric shades that lend themselves well to #FitChecks on fashion TikTok—are poised to make a mark on the masses.

For the chronically online, the color palette of the fall 2024 trends—first presented on the New York, London, Milan, and Paris runways earlier this year—will look similar to your Instagram feed and TikTok For You Page. The pops of baby pink seen across the four fashion capitals call on the sweetness of the internet's favorite girlhood aesthetic, and the heathered grays on Loewe and Louis Vuitton's runways are reminiscent of TikTok's office siren trend. Even Versace's café au lait light brown and Chloé's dark hunter green carried trace whispers of quiet luxury.

But cores and TikTok-endorsed aesthetics aside, the fall 2024 color trends possess just as much IRL appeal as they do online. The signature shades for the upcoming season are compelling enough to shop and wear now—even in August. As for which of fall's top shades will make its mark on the current zeitgeist, only time will tell.

50 Shades of Green

The fall 2024 green color trend at Burberry, Gucci, Chloé, Jason Wu, Fendi, Ferragamo, Carven, and Alexander McQueen

The Fall 2024 season showcased the whole gamut of green. Gucci's slime-green peacoat and McQueen by Seán McGirr's lime mini dress were sufficiently Charli XCX-coded. Ferragamo and Chloé leaned more unsaturated and integrated olive thigh-high boots and cozy coats in tartan army green throughout their collections.

Banana Republic Crinkle Maxi Skirt

MICHAEL Michael Kors Cotton Anorak Jacket

MM6 Maison Margiela Green Classic Triangle Crossbody Tote

Ballet Slipper

The fall 2024 pink color trend at JW Anderson, Jil Sander, Dries Van Noten, Simone Rocha, Prada, Ala?a, Carolina Herrera

Prepare your pirouettes: soft pink in the color of ballet slippers and a fresh tutu, which was a shared color code across the fashion circuit. Blush bows filled Miu Miu and Coach's runways, and a cocooning coat in bright bubble gum pink turned heads during Dries Van Noten's runway show. You can also expect the rosy shade to soon pop up at future red carpet events: Ala?a, JW Anderson, Jil Sander, and Simone Rocha all featured baby pink evening gowns that the celebrity set is surely already competing over.

Mango Nonstretch Denim Jumpsuit

Alohas Odette Ballet Flat

Self-Portrait Embellished Knit Cardigan

Clear Skies

The fall 2024 blue color trend at Miu Miu, Gucci, Louis Vuitton, Bottega Veneta, Prada, Chloé, Bally, and Jil Sander

According to the fashion forecast, fall 2024 will bring cloud-free and clear sky vibes. Bright blue was a clear favorite of Sabato de Sarno, whose Gucci Fall 2024 collection was filled with quilted jackets, midi dresses, and platform loafers in the color. Bottega Veneta, Chloé, and Prada were also on the sky-blue wavelength, relying on the serotonin-boosting shade as a playful pop throughout their shows.

St. Agni Oval Mini Bag

Open Edit Wide Leg Linen Blend Pants

A.L.C. Lydia Long Sleeve Shirtdress

Corporate Gray

The fall 2024 gray color trend at Louis Vuitton, Prada, Miu Miu, Schiaparelli, Marni, Stella McCartney, Loewe, Brandon Maxwell

The fashion community has long considered gray an underdog neutral, trailing black and white closely behind. But in the coming season, the in-between shade takes center stage and proves its statement-making power with a one-two punch of style. Conversation-starting coats were a hero: Miu Miu's slate peacoat covered in brooches and Loewe's steel-colored outerwear with an animal print collar were standouts. Marni, meanwhile, featured the color in its modern skirt suits made of micro-minis and felted blazers.

Banana Republic Siena Italian Wool Vest

J.Crew Cashmere Classic-Fit Crewneck Sweater

The Frankie Shop Gelso Pleated Tencel-Blend Straight-Leg Pants

Mulled Wine

The fall 2024 merlot red color trend at Bottega Veneta, Gucci, Emilia Wickstead, Chloé, Erdem, Saint Laurent, Khaite, Ferragamo

Fashion's long-standing interest in red as a color trend has been impossible to ignore. But fall 2024 ushers in a deeper, darker iteration of the punchy cherry color that has populated runways and red carpets in recent seasons. Saint Laurent and Ferragamo used oxblood to set the mood, sending out see-through tops and sheer skirts with sultry appeal. Khaite, meanwhile, deviated from its typically color-free palette with diaphanous tops draped in merlot-colored organza and burgundy leather jackets.

Lioness Kenny Bomber Jacket

Loewe Flow Runner Leather-Trimmed Shell and Brushed Suede Sneakers

Nili Lotan Shon Stretch Cotton Pants

Toasted Sesame

Fendi, Michael Kors Collection, Alexander McQueen, Ferragamo, Altuzarra, Gucci, Saint Laurent, Versace

Classic camel took on a more forceful and dynamic appearance on the Fall 2024 runways. The light tan was furry at Alexander McQueen in a sculptural top, flirty at Versace in mini dresses, and fall-appropriate at Altuzarra in a series of phenomenal trench coats and dusters.