Your Fave Brand Birkenstock Is Making Skincare Now
You might know Birkenstock as the footwear company behind the go-to sandal for college students and Whole Foods shoppers alike, but soon enough you'll know it for its natural skin-care line too. Yup, the German company is officially moving into the beauty division this fall with the release of 28 new skin-care products.
Birkenstock Natural Care products will focus on the essential ingredient you never knew your skin needed: cork. Specifically suberin, a cork oak extract with a proven lifting effect that is combined with other natural ingredients like arctic moss, argan oil, and elderberry to better penetrate and treat skin.
The products are divided into four different treatment categories and crafted so users can find the ideal combination for their personal routine, according to WWD. These categories include Naturally Fresh for cleansing, Naturally Pure for moisturizing, Naturally Ageless for rejuvinating, and of course Natural Foot for repairing.
And it's not just for women! Birkenstock is also entering the growing men's skin-care segment with the Natural Man line, which offers three products and focuses on energizing skin by preventing signs of fatigue and early skin aging.
The products - which range from shampoos to enzyme peels - are free of paraffins, parabens, silicone, and synthetic scents. They're also certified by BDIH Cosmos Natural and include vegan options.
Even better news? The Birkenstock Cosmetic division plans to keep their skin care affordable starting at $17 and maxing out at $74. And many of those price tags are just initial costs, thanks to refill options for almost half of the products.
Now if only it was October!
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