Fenty Hair: When & How to Shop Rihanna’s New Hair Collection Online

Latifah Muhammad
·4 min read

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After taking over the worlds of beauty and lingerie, Rihanna is setting her sites on hair care. Her highly anticipated Fenty Hair – a collection of products designed to “strengthen and repair all types of hair” — arrives later this week.

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“You know how much switching my hair up matters to me,” Rihanna explained in a social media post announcing Fenty Hair on June 4. “I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”

To get you ready for the new drop, here’s a short rundown of Fenty Hair and when and where to shop the new collection.

What Is Fenty Hair?

Fenty Hair is a haircare line made for “all hair types.” Rihanna partnered with “the best chemist and best stylist in the industry” to create a product lineup for curly hair, wavy hair of all lengths and styles.

“Everyone can find a go-to within this lineup,” she explains in a promo video. “From my curly hair people to those who love protective styles, to those with short or wavy hair. Short hair or long hair, there’s something for you. There’s no limit to what your hair can do when it’s healthy and thriving.”

Fenty Hair Product Lineup

The full product lineup will be revealed soon, but Fenty Hair has been teasing a few of the products that fans can expect to see, along with a peak at the packaging and what it’ll smell like.

“One of the most important parts of creating this line for me was getting the fragrance right,” Rihanna shares in another promo video. “I love fragrances so much and I wanted Fenty Hair to smell incredible. Like you just can’t stop smelling your hair throughout the day, and when you’re lying next to your boo at night.”

Fenty Hair features notes of amber, lemon, sparkling yuzu, florals and coconut.

“I like to describe the scent as a warm, ambery floral. It has a rich, luxurious vibe to it,” adds Rihanna. “You’re met with the top notes of amber, lemon and sparkling yuzu and then you get down to the heart of the scent notes of lily, freesia and coconut.”

The line features a proprietary complex called Replinicore 5, which according to Rihanna, has been clinically tested to repair, strengthen and hydrate the hair.

Some of the Fenty Hair products that have been spotted so far include The Richer One, a moisture repair deep conditioner and The Home Curl, a curl-defining cream. And based on the promo videos and photos, Fenty Hair will likely feature shampoo and edge control.

Fenty Hair Packaging

Rihanna’s style eye goes beyond fashion; she also has an eye for bottle design. The billionaire beauty maven’s Fenty Hair products feature pastel green, purple, peach, pink and blue bottles of sustainable packaging and textured tops — making it easier to grab the products when your eyes are full of suds, as Rihanna pointed out.

“I’m obsessed with how cute the packaging is,” she admits in a Fenty Hair video. “Our packaging was made with sustainability in mind. My favorite feature? The textured caps, and also [it’s] such a nice little sensory tip when you’re in the shower with shampoo in your eye and you want to grab the next [product].”

When Will Fenty Hair Be Released?

Fenty Hair will be released on Thursday, June 13, but if you want to be first in line to shop the new collection, there’s still time left to sign up for early access. Fans who sign up now can shop the collection starting on Monday, June 10.

fenty hair: early access

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