Ferragamo Smoothed the Edges of Its Sharp Aesthetic for Resort 2025
While many designers take resort collections as an occasion to pack an imaginary suitcase for far-flung exotic destinations for their customers — offering them everything from swimsuits to partywear and covering every in-store delivery in the process — Maximilian Davis has refreshingly stuck to an urban-chic lineup.
This reinforced the sleek aesthetic, polished lines and quest for effortless luxe he has brought to the Florentine house, which has taken a decisively modern turn since his arrival two years ago.
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This time Davis wanted to go deeper into the concepts he’s been exploring at the brand while also smoothing the edges of his minimal fashion to embrace more comfortable shapes, softer textures and ultimately channel a “sense of reality.”
“We’re really looking at what works for us and how we can improve those products in terms of the color, the material, the construction and perfecting every single piece or silhouettes we’ve been doing since I joined,” said Davis during a walk-through.
He looked at archival catalogues and campaigns from the ‘70s and ‘80s to inject just a whiff of that period into the collection and he placed equal attention on ready-to-wear and accessories, which displayed ASMR-inducing fabrications and handsome colorblocking.
Lighter and more fluid textures helped Davis channel easy glamour and a more relaxed feel, which resulted in simple silhouettes with a sensual undercurrent. Cue an olive green silk dress covered in the monogram pattern and draped over the body, as well as frocks in animalier motifs. Falling under the scarf dressing category, tops and frocks charmed with their nonchalant vibe and motion, both in their printed and solid versions.
Davis’ distinctive sharp tailoring and its narrow proportions were joined by more generous volumes in functional outerwear and quilted puffers, while sequined looks further turned up the sensual frequency, which peaked in a hard-to-miss red dress with a plunging neckline and draped hem tangled up in the legs.
Yet the highlight of the collection was a subtler ensemble. A burgundy bomber jacket and matching pencil skirt with a fishtail detail were crafted from raffia, a material that the brand’s founder extensively used in his innovative experimentations in footwear but it had never been used in ready-to-wear before, said Davis.
“One of the aims of the collection was making sure that everything had something special about it but was still very easy to wear,” concluded the designer.
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Launch Gallery: Ferragamo Resort 2025 Ready-to-Wear Collection
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