Fireman Derek's Pies Are Almost Too Hot To Handle
Whenever Patrick Murdock takes his pies outside, he gets swarmed. As the sales and marketing manager at Fireman Derek's Pie Shop, he takes all of the photos for the brand's Instagram account, often right in front of the graffiti covering one wall of the building. Within seconds, people start hovering.
"Can I take a picture of that?"
"Where'd you get that?"
"I need a photo too!"
"Are you gonna share?"
Those were just a few of the comments from the dozen people who surrounded Murdock as we took photos of the shop's gravity-defying crazy shake, a milkshake topped with a six-inch-tall slice of Ice Cream Sundae Pie. The dessert's a riot of bold colors, much like the murals that cover most of the walls in Wynwood, the artsy neighborhood in Miami where the shop is located. "I tried taking photos on Second Avenue, but that was even crazier," Murdock said.