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STYLECASTER

Your First Look at Rare Beauty, Selena Gomez’s Beauty Line

Elizabeth Denton
1 min read

It’s really happening, people. Just six months after we reported that Selena Gomez trademarked an upcoming beauty line, we have a look at Gomez’s Rare Beauty. The actress-singer and now beauty entrepreneur announced her makeup line via a new Instagram account that already has more than 1 million followers. “Being rare is about being comfortable with yourself,” she said over a song from her album, also titled Rare. “I’ve stopped trying to be perfect. I just want to be me.”

“I think Rare Beauty can be more than a beauty brand,” she continued. “I want us all to stop comparing ourselves to each other and start embracing our own uniqueness. You’re not defined by a photo, a like or a...

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