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We Found a Super Cute Dupe For the Pottery Barn Kids Hooded Towel—And This One Is Only $16

Megan McCarty

September 19, 2024 at 10:00 PM·2 min read

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Bathtime can be some of the most precious times of parenting little ones. To create ideal, calming conditions, take stock of your bathtime essentials: a non-slip bath mat, gentle baby shampoo, plenty of bath toys, and a hooded towel. Are you lacking that last item? Let’s change that.

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Maybe you’ve had your eye on a kids’ hooded towel from Pottery Barn. It’s easy to see why. They’re adorable and available in a wide variety of animals designs and kids’ favorite characters. Plus, you can personalize them with the child’s name. They’re also upwards of $59. Yeesh!

If your budget would sigh in relief at a much lower price tag, the best Pottery Barn kids’ hooded towel dupe is from (where else?) Target. Leave it to Target to design a wallet-friendly towel that doesn’t skimp on adorableness. Not all parents want to spend $59 on a towel for a constantly growing kiddo with monthly rotating interests—Paw Patrol today, dinosaurs tomorrow, unicorns next week.

This Cute Dupe For the Pottery Barn Kids Hooded Towel Is Only $16

Little Planet by Carter's Hooded Character Towel, Pink Bunny

$16

Buy Now at target

Target currently offers four buttery soft hooded towel designs, each one sweeter than the next. Choose between a bunny, a shark, a lion, or a panda. Say it with me: cuuuuute. Wrapping up your kiddo in one of these makes them running around your home wet and wild post-bath a little less exasperating.

Little Planet by Carter's Hooded Character Towel, Shark

$16

Buy Now at target

Best of all? They only cost $16—a fraction of the price of a Pottery Barn towel.

Target’s hooded towels are made from 100 percent organically grown cotton terry, which is super absorbent and (of course!) machine washable. Who has time to be precious with towels? Not me, and here’s betting not you either. They’re also an easy, affordable gift if you have a baby shower or a baby’s first birthday on your calendar. Consider this your sign to stock up.