Four Iconic Models Reunite for Armani Campaign
The campaign for the New Normal collection by Giorgio Armani, shot by Peter Lindbergh. (Photo: Armani)
To celebrate a new collection of signature pieces, New Normal, Giorgio Armani has rounded up four of the supermodel greats. Stella Tennant, Eva Herzigova, Nadja Auermann, and Yasmin Le Bon sat for famed photographer Peter Lindbergh for the collection’s campaign and it’s one that promises to be timeless.
“I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life,” Armani said in a statement. “I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life.”
The women, whose ages range from 42 to 51, appear in the black and white photo with minimal makeup and windswept hair. This campaign image joins a long list of brands who are tapping into an older demographic for representation in the pages of fashion magazines and on billboards: Joan Didion for Céline at 80, Charlotte Rampling for NARS at 69, and most recently, Bette Midler, at 70, posed for Marc Jacobs . What’s not to love about this refreshing take on fashion?
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