Get To Know 'Homeyee' — The Fashion Brand News Anchors Are Obsessed With

You may have noticed an on-air wardrobe trend sweeping the nation when it comes to meteorologists and news anchors: monochromatic, long-sleeved dresses in crisp jewel tones and strategically placed contour lines. They’re made by a brand called Homeyee, which is quickly becoming the most popular clothing company among female news anchors in the United States.

But the phenomenon had gone under the radar until last year, when a perceptive viewer noticed about 50 on-air personalities wearing the exact same color-blocked dress — a Homeyee favorite — in an array of solid colors, and decided to splice images of the women together and decided to publish the montage, which since went viral.

The flurry of these ubiquitous frocks is no coincidence in the world of broadcast journalism, though. The photo was captioned, “This is what happens when you post a link to a $23 dress on Amazon that flatters everyone to a female meteorologist Facebook group,” referring to a private Facebook group where meteorologists often share fashion suggestions, as their on-air dress codes are often prohibitive.

When one woman in the group posted a link to Homeyee’s chic V-neck frock with its figure-flattering “Voguish Colorblock Slim Optical Illusion Style,” according to the company’s website, it was tempting. When the broadcast journalists clicked in the link to discover the dress retails for just $29.99 on Amazon.com? Well, that’s when it became irresistible to the anchors — clearly.

But the V-neck sensation is not the only Homeyee dress to make waves in the meteorologist world. Women have shared links to other affordable styles by the online brand, which sells everything from business-style shifts to cocktail dresses and evening gowns. The brand remains a clear favorite for the broadcast journalism crowd.

Recently, another personality, Rebecca Schleicher, wore a different Homeyee dress — a pink number with thin black contour lines and front pockets, during her gig as anchor/reporter at NewsChannel 5 in Nashville, Tenn. This dress, too, took viewers by storm. Schleicher decided to talk about the dress on her Facebook page, since she was receiving so many inquiries about it.

On Tuesday she wrote, “Hey friends! I’ve had several people ask where my dress is from today so I thought I’d share. It’s probably the least expensive dress I own (isn’t that always how it works when people like something?), it’s from Amazon and the brand is Homeyee!! Lots of their stuff is $25 and under.”

And she’s far from the only one who’ve snatched up more Homeyee pieces.

When the original Homeyee dress went viral, Q13 FOX News This Morning anchor Liz Dueweke addressed the dress that had Internet tongues wagging, and shared Schleicher’s sentiments about the brand’s appeal, tweeting, “Yes, I own #thedress! But at $23, I just couldn’t say no.”

She then expanded on her choice by announcing, “Yes, I am one of the BAJILLION on-air women with THE DRESS!,” she gamely wrote. “Here is the story: This $23 gem was a steal on Amazon, and fulfilled all of my anchor-dress criteria: long sleeves, simple, covers all the parts that need to be covered, no patterns, brightly colored and flattering. I saw it on a Dallas news site and decided to give it a try. Clearly we are all on to something here.”

She’s right. The original dress looks flawless on each and woman who donned it, making it a perfect option for on-air personalities who not only abide by strict wardrobe guidelines, but often need to get out the door fast and at the crack of dawn. This all-in-one dress doesn’t require much thought but packs a powerful style punch. “The good thing about the dress is that it comes in solid colors. This is good for using on-air. Plus, it can be hard to find dresses with sleeves for colder winter months,” further explained Angela Hutti, a St. Louis meteorologist, while speaking to Q13 Fox.

Another news anchor, Shelby Hayes, concurs. She told Q13 Fox, “Many stations even have consultants that come in and tell you colors you should and shouldn’t wear.” Though some of the logic pertains to how the colors will translate on television, hue choice is especially important for meteorologists, who stand in front of green screens; wearing wrong color can be a disaster if it clashes or competes with a green screen.

Despite their unbelievably low prices, though, the dresses are clearly the real deal — unlike other online retailers that have been known to sell dresses that look to good to be true for their price point. And it turns out they are. And you don’t have to take meteorologists’ and news anchors’s words for it — although their polished on-air appearances are all the evidence you need that Homeyee has some seriously chic and budget-friendly threads. Thousands of customers on Amazon have given Homeyee’s dresses between four and five stars, with an abundance of rave reviews.

Whether your style is bodycon (there are many options in that department), A-line, or totally vintage,the brand — with its ultra cohesive aesthetic — has something for everyone … and for any budget.

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