Gigi Hadid Plays 4 People In the New Burberry Campaign
Last August, Burberry got a face lift when its new chief creative officer, Riccardo Tisci, revealed a new brand logo and "TB" monogram print. In a nod to Burberry's founder Thomas Burberry, this print was the first time the luxury house had changed its look in 20 years.
Today, Burberry launches its TB Monogram campaign starring Gigi Hadid, a first for the model after making her Burberry runway debut earlier this year at Tisci's Fall 2019 show. Though Tisci originally unveiled the print in tan and orange, for its debut collection the TB monogram print is cast in a neutral palette of chocolate brown, chestnut brown, beige, with red stripes laid on top of the print.
In the campaign, Gigi transforms into four characters that are essential to the brand's heritage: the girl, the boy, the lady, and the gentleman. She wears an assortment of TB monogram-adorned pieces including an oversized T-shirt, silk trousers, a camera bag, a hoodie and baseball cap, bum bag, a nylon car coat, a silk A-line skirt, pumps, and more.
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"It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary," Tisci said in a statement regarding the brand’s new print. "What I wanted to do with the collection was to celebrate the breadth of who we speak to as a brand."
Shot by Nick Knight, Tisci recruited a slew of British talent to collaborate with for the campaign, including stylist Katy England, make-up artist Isamaya Ffrench, hair stylist Gary Gill, and art director Peter Seville, who also designed Burberry's new logo and TB monogram print.
Burberry's new TB Monogram collection will be available for purchase at select Burberry stores globally and online starting on May 22. In the meantime, shop Burberry's other TB pieces below.
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