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Elle

Gigi Hadid Stars in a New Reebok Classic Campaign

Madison Feller
Updated
Photo credit: Russell James
Photo credit: Russell James

From ELLE

Get ready to see even more Gigi Hadid on your Instagram feed: The model has officially teamed up with Reebok Classic as one of the new faces of its Always Classic Spring/Summer 2018 campaign.

Hadid in the Freestyle Hi shoe. <a href="https://www.reebok.com/us/freestyle" rel="nofollow noopener" target="_blank" data-ylk="slk:SHOP;elm:context_link;itc:0;sec:content-canvas" class="link ">SHOP</a><span class="copyright">Russell James</span>
Hadid in the Freestyle Hi shoe. SHOPRussell James

According to a statement from Reebok Classic, the new Always Classic campaign aims to bring together "disruptive and authentic style pioneers" and feature them in Reebok Classic's Franchise Four collective: the Freestyle Hi, Classic Leather, Club C and Workout Plus.

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"From the runway to the gym, Gigi continually pushes her limits to be the best version of herself, breaking boundaries and proving that nothing is impossible," the statement continues. "Her fearless attitude is the perfect embodiment of the Freestyle Hi; from being the first fitness shoe for women in the 80s to being a style icon today, the sneaker has transcended from fitness to fashion, encouraging generations of women to express themselves without limitations."

The campaign will also feature Teyana Taylor, Lil Yachty, and Rae Sremmurd. “We brought together the most daring figures in their respective fields under one movement to form a collective that is limitless in their talents,” Todd Krinsky, General Manager of Reebok Classics explains. For more from the cast, watch the video below.

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