GMC's Super Bowl Ad Will Unveil an All-Electric Hummer With 1000 Horsepower
The GMC Hummer EV will be a new all-electric pickup truck from General Motors.
It's first appearing in a series of ads for the 2020 Super Bowl.
GMC claims it will go on sale in late 2021, that it will have 1000 horsepower, and that it will go from zero to 60 mph in 3 seconds.
General Motors' new all-electric pickup truck will wear the hallowed Hummer name when it officially arrives in late 2021. Though it's technically badged as a GMC, this new model sounds like it will be unlike any truck we've seen before from GM. The company is making some wild claims about its capability as part of a Super Bowl ad campaign: 1000 horsepower, 11,500 lb-ft of torque, and a zero-to-60-mph sprint of 3.0 seconds.
That torque figure sounds suspicious to us, so we're thinking that it's a measure of the amount of wheel torque, meaning it's multiplied through the truck's gear ratio. The amount of torque actually produced by the electric motors would probably be more like 1150 lb-ft. We asked GMC for clarification, and a spokesperson told C/D that the company is not getting more specific at this point.
The first teaser photo of the GMC Hummer EV shows a futuristic-looking front end with LED headlights, a light bar across the grille, and a massive Hummer badge split up into six segments with a small EV badge at the end. A far less prominent GMC badge is mounted lower on the bumper.
We assume the Hummer will be sized like a full-size, half-ton pickup truck given the huge power numbers GM is touting early in the game. It sounds like it will be the first electric vehicle built in GM's Detroit-Hamtramck plant in Michigan. The company recently announced a $2.2 million investment in this facility to build EVs.
Before its official debut on May 20, 2020, the revived Hummer's first real introduction to the world will be a Super Bowl ad campaign set to air this Sunday, February 2. The full ads are rumored to feature basketball star LeBron James, and from the teasers GMC has released, they accentuate the truck's quietness and highlight the horsepower, torque, and acceleration claims.
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