‘Godmother of Denim’ Christine Rucci on Trends and the U.S. Market’s Transition
Industry veteran Christine Rucci has been a denim head since her childhood and she is celebrating 40 years in the denim industry. This lifelong passion has turned into a four-decade career working with iconic brands like Diesel, Calvin Klein, Donna Karan, Tommy Hilfiger and Ralph Lauren. Fittingly, the “Godmother of Denim” began her denim career working for Adriano Goldschmied, often referred to as the “Godfather of Denim.”
Today, Christine runs a New York-based consulting firm that supports brands with design, trend forecasting, finishing, visual merchandising and more. She recently caught up with Carved in Blue to fill us in on her latest projects and where she sees the denim market headed.
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This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL? Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.
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