Good American Links with Cotton Incorporated to Promote Jeanius Sweats
Comfort, corsets and Cotton Incorporated come together in Good American’s new drop of Jeanius Sweats.
The Khloé Kardashian and Emma Grede-founded denim brand first unveiled the line of denim-inspired sweats earlier this year. Now, the assortment expands to new offerings and a washed black colorway.
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New pieces in the B-Corp certified brand’s “looks like denim, feels like sweats” collection include the Good Skate Sweatpants, a 100 percent cotton high-rise pant with extra leg room for a laidback look, a cropped hoodie, and a cotton corset that “looks like washed denim but feels as a cloud” the brand said.
Sweatpants, Henley tops and fitted tees round out the collection, available in sizes XS-5XL. The collection retails for $55-$109.
Good American’s Jeanius Sweats are part of “The Cotton Collection,” a curation of cotton garments in collaboration with Cotton Incorporated. The not-for-profit organization funded by U.S. cotton growers first linked up with Good American in 2021 to curate an assortment of elevated basics and quality denim that showcase the comfort and versatility of cotton.
“Cotton is excited to collaborate with Good American on ‘The Cotton Collection’ for a second time,” said Marissa Barlin, Cotton Incorporated’s director of brand partnerships. “Good American has a focus on making comfort and supporting every woman’s ‘new normal’—and with cotton at the forefront of comfort, there is a natural synergy between the brands. Similarly, we admire Good American’s commitment to size inclusivity and are proud to collaborate on a collection that features silhouettes designed for every body.”
Consumers can access the collection on Good American’s website through a dedicated shop. The online shop is also accessible through Cotton Incorporated’s consumer-facing website, thefabricofourlives.com. Product pages for items in the collection include Cotton Incorporated’s Seal of Cotton trademark. The globally recognized seal celebrated its 50th anniversary this year.