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STYLECASTER

Gucci Beauty’s First Mascara Is Here and This Is What It Does IRL

Elizabeth Denton
1 min read

Last night was the Los Angeles launch of Gucci’s first-ever mascara, as well as a kick-off to the brand’s interactive West Hollywood pop-up shop. As a big fan of the company’s luxe lipsticks, I knew I had to do a Gucci Beauty mascara review. Mascara L’Obscur promises to be buildable and perfect for either a subtle or bold look. Its thin brush was created to catch every single lash so it’s like you’re wearing falsies—but a lot more comfortable. Does it deliver on its promise? Read more to find out.

Inside the pop-up’s warehouse-like space, Gucci Beauty models danced in Gucci, of course, including the...

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