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Food & Wine

Guy Fieri Opens 'Downtown Flavortown' Restaurant and Arcade in Tennessee

Jelisa Castrodale
3 min read
Downtown Flavortown Facade
Downtown Flavortown Facade

Katy Sergent Photography

Guy Fieri has opened his newest restaurant in Pigeon Forge, Tennessee and, much like the chef and Food Network superstar himself, it's a vibe. Guy Fieri's Downtown Flavortown is a sprawling, 43,000-square-foot space that combines Fieri's iconic menu items with a massive arcade and entertainment center.

The 300-seat restaurant is your go-to stop for Fieri faves like Dragon's Breath Cheese Fries, Trash Can Nachos, and his award-winning Bacon Mac N' Cheeseburger, which is topped with applewood bacon, a generous serving of six-cheese mac and cheese, onion straws, cheese and — of course — Donkey Sauce.

Downtown Flavortown Restaurant interior
Downtown Flavortown Restaurant interior

Katy Sergent Photography

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Downtown Flavortown also features a full-service Freaky Tiki bar, which serves margaritas, oversized "Bubblin Bowls" — which the menu helpfully suggests should be shared by at least three people — and classics like Guy's Famous Bloody Mary, mojitos, and Long Island iced teas. (Guests can also get the drink of their choice served in a collectable tiki mug. Dropping $45 on novelty glassware is probably a lot easier after downing your, uh, one-third of a Bubblin' Bowl.)

"No matter where you go in this great country, I can put ya' on the road to Flavortown, real deal food and good times, that's what I'm all about," Fieri said in a statement. "But there's one experience that I've been saving for a special time and place. I'm talking next level, go big or go home, the ultimate party. And I'm bringing the great people of Pigeon Forge with me to Downtown Flavortown."

Downtown Flavortown Duckpin Bowling
Downtown Flavortown Duckpin Bowling

Katy Sergent Photography

The other big draw for Downtown Flavortown — in addition to Fieri's beloved branding — is the oversized arcade, which has a 14-lane duck pin bowling alley and 10,000 square feet of "classic and cutting edge games" and "go-big-or-go-home prizes." And because the best appetizer is getting a good pic for the 'gram, there's also a photo-worthy 1968 Chevrolet Camaro in the space.

Downtown Flavortown Arcade
Downtown Flavortown Arcade

Katy Sergent Photography

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Guy Fieri's Downtown Flavortown was opened in partnership with FACE Amusement. The Tennessee-based entertainment company operates seven other properties in the Pigeon Forge area, including the Gatlinburg location of Chicken Guy!, the poultry-heavy restaurant Fieri co-founded with restaurateur Robert Earl. (Chicken Guy! has six additional locations in Florida and Tennessee, as well as at Disney Springs, Maryland's FedEx Field, and California's Levi's Stadium.)

"This is a perfect pairing of a chef-focused restaurant with a family entertainment center, and a natural extension of our relationship with Guy Fieri and his team," Bucky Mabe, the CEO of FACE Entertainment, said. "Only the ultimate explorer of all-American flavor could mash-up this ridiculously exciting range of unexpected combinations that will be sure to turn a family night out into lifelong memories."

As fun as that all sounds, given this new entertainment destination's proximity to another Pigeon Forge icon — Dolly Parton's Dollywood — it only begs the question: How long until we get a Flavortown theme park?

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